In this article, we will highlight the different review analytics you have access to within Opinew, and what it means for you.
These analytics are available right within the Opinew dashboard, and will allow you to better understand your Shopify store’s review strategy, and what actions you should take to improve it.
Revenue
Total Revenue is the revenue generated from your Shopify store for the month.
Influenced Revenue is a way of tracking how much influence your reviews are having on your orders, any order that was placed within a 24-hour period of that customer interacting with any of your reviews will be counted as “influenced” by a review. If your total revenue was $50,000 and your influenced revenue was $48,000 it would mean that 96% of your orders placed interacted with reviews before purchasing.
Coupon Revenue is how much revenue can be attributed to dynamic coupons generated by Opinew in exchange for leaving a review. Having a healthy value here shows that your customers are coming back and using the coupons that you rewarded them with.
Review Requests
Email Requests are emails sent out to your customers either through Opinew or Klaviyo requesting that they leave you a review following their purchase. This number shows how many customers left a review via this method.
SMS Requests are SMS sent out to your customers either through Opinew or Klaviyo requesting that they leave you a review following their purchase. This number shows how many customers left a review via this method.
Open Rate is the percentage of customers who opened and read your email or SMS review request.
Completion Rate is the percentage of customers who opened your email or SMS review request and left a review using the review form on your Shopify store.
Link Reviews are reviews that were collected using our review request link tool, either directly via the link you sent to them, or via any email marketing/support application, you are using.
Widgets
On-site Widget are reviews that have been left directly by customers visiting your website, these reviews have not been solicited by Opinew’s request flows. Customers that leave a review directly on your on-site review widget will need to verify their identity via email confirmation.
Review Imports
Imported Sources are reviews that have been collected from an external marketplace using the Opinew Import system; this will count both manual and automated collections from Amazon, eBay, and Aliexpress.
Migrated Sources are reviews that have been uploaded to Opinew via CSV. For example, reviews collected from another review platform, from a spreadsheet, or as an export from somewhere like Etsy.