Weekly Round-Up of Ecommerce News (February 2024)

A weekly round-up of what's happening in the Ecommerce industry around the world. Here you can also find Tips, Guides, and Industry Reports, everything you might want to know specifically about Shopify, and links to the articles that are relevant to you.

February 2024

Week 3

News And Updates

Buyers Can Now Apply Discount Codes With Draft Orders

This means discount codes from your online store are now valid for draft order checkouts

New Metrics Added To Home

You will notice four (4) new home metrics to track your business's performance; Sales by Channel, Top selling products, Retail sales by POS location and Retail sales by staff at register.

Merchants Can Now Update Their Store Currency After Achieving Their First Sale

An improvement to the Shopify admin that allows merchants to change their store's base currency after making their first sale.

Good Reads

On Sale Now: Building a Smarter Ecommerce Promotion Strategy

Challenging economic circumstances and a seemingly endless array of options available online have made shoppers more opportunistic and less swayed by brand loyalty when choosing between products.

The Current State of Google’s Search Generative Experience [What It Means for SEO in 2024]

So when Google announced the launch of its Search Generative Experience (SGE) in May of 2023 at Google/IO, you can imagine the reaction was immense.

Week 2

News And Updates

Customizations Report Now Available For Customized Plus Shops

This AI-powered report summarizes your existing checkout.liquid customizations, allowing Plus merchants to quickly assess your current checkout and define your project scope.

Checkout Preview Now Available When Creating Flat Shipping Rates

Now all merchants with flat rates can see how a rate will look in checkout before creating it.

Geolocation App Removal

On December 1st, 2024, Shopify’s Geolocation app will be sunset, and the app will be uninstalled from shops that have it installed.

New Self-Serve Process To Transfer Organization Ownership

They’ve added a self-service feature for organization owners in Shopify Plus to transfer organization ownership to other users within their organizations without having to contact Shopify Support.

Good Reads

Shopify and Sustainability in Ecommerce

What is the environmental cost of ecommerce, and what can we, as consumers and brands, do to reduce our impact?

The Evolution of Organic Marketing: Why the Long Way is the Smart Way

"Organic" marketing may be less "expensive" than paid, but it is a lot more labour intensive and requires substantial effort to see a return.

Week 1

News And Updates

100+ Updates That Make Shopify's Foundations Even Stronger – Highlights From Winter ’24 Edition

For our Winter ’24 Edition, they’re focusing on the world-class foundations of their software to make them even stronger.

Going Headless On Shopify: ButcherBox’s Principal Engineer Takes You Inside Their Migration

Shopify is a love letter to the internet and the people who build on it, they’re creating the best possible platform for developers.

More Ways To Discount In Draft Orders

Shopify launched more support for discounts in draft orders helping you drive more sales and boost customer loyalty.

Good Reads

Generating Impressive ROAS with a B2B Meta Advertising Campaign

It’s a simple but effective model. Businesses need seating and other furniture and sometimes they need it fast. This company gives them that, plus low prices.

Top 12 B2C and B2B eCommerce Trends for 2024

From increased adoption of GenAI in eCommerce to hybrid commerce and community engagement, B2C and B2B eCommerce trends 2024 cover both the consumer and technology side of the market.